Our Story

Rudy Lazzaro is a Quechua jewelry designer with over three decades of experience.

As a boy in Argentina, Rudy started learning wire wrapping and jewelry making from his neighbor. Later as a teenager, after relocating to Turtle Island he started to apprentice in the Diamond District in New York City where he would work for the next 20 years. During this time, Rudy opened his own jewelry studio in Manhattan, NYC. And later in 2006, he opened a jewelry retail store in the Lower East Side of NYC.

While born at the foot of the Andes in Argentina, Rudy is of Quechua descent. His rich cultural heritage from the Altiplano of Bolivia is the foundation for the indigenous trademark in his work. Upon arriving in the United States at the age of fifteen and being far from his own community, Rudy found comfort in learning the traditional ways of life of various Native American tribes within Turtle Island.

Today his work continues to evolve, expressing a unique blend of his roots, and his commitment to life on the Red Road. His passion, love and prayers are put into every unique piece he creates.